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Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries

Peilin Phua et al.

International Journal of Advertising2026https://doi.org/10.1080/02650487.2026.2637295article
AJG 2ABDC A
Weight
0.50

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https://doi.org/https://doi.org/10.1080/02650487.2026.2637295

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@article{peilin2026,
  title        = {{Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries}},
  author       = {Peilin Phua et al.},
  journal      = {International Journal of Advertising},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/02650487.2026.2637295},
}

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Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.