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Advances in Consumer Research

Association for Consumer Research

AJG 2ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
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20260 citations
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20260 citations
The Role of Open Innovation in Enhancing Competitiveness of Manufacturing Firms in India: Evidence from an Emerging Economy
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20260 citations
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20260 citations
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20260 citations
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20260 citations
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20260 citations
Empowering Women Workers in West Bengal Unravelling the Impact of Financial Literacy and Socioeconomic Factors on Wellbeing
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20260 citations
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20260 citations
Balance-Sheet Stress, Credit Constraints, and Monetary Policy Transmission: Micro-Level Evidence from Crisis and Non-Crisis Periods
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20260 citations
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20260 citations
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A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior
Thomas Marchlewski & Detlef Fetchenhauer
20251,232 citations
Methodology for Designing University Business Curricula with an Impact on the Family Economy
Eline de Vries et al.
2025475 citations
Investigating the Effects of Emerging Technologies on AIDA and Marketing Mix in Indian Digital Marketing
Prasenjit Chakrabarty
20251 citations
Leveraging AI and ML in Digital Marketing Strategy for Industry
Mukesh Singh
20251 citations
Dynamics of Demographic Transition: A study of Facts and Factors in Haryana
Preeti Gupta
20251 citations
Enhancing employee well-being through Digital HRM: Investigating ‘Work-Life Balance’ as a Mediator in the IT Sector
Research scholar, Research and PG Department of Commerce, MES Keveeyam college, valanchery Malappuram, affiliated to University of Calicut, Kerala, India
20251 citations
Is Blockchain Backed Corporate Governance the Way Forward? – A Review and Future Research Agenda
Kumar Manaswi et al.
20250 citations

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