Journal of Consumer Research

Oxford University Press

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Recent paperssorted by most recent

Paper	Year	Citations
The Effect of Online Cart Composition on Cart Abandonment Liat Hadar et al.	2026	0 citations
From Adaptation to Disruption: Structured Ambivalence as a Catalyst for Consumer-Led Institutional Work Anna E. Hartman & Eileen Fischer	2026	0 citations
Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations Musa Essa et al.	2026	0 citations
Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs Yuly Hong et al.	2026	0 citations
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality Yue Zhang & Gabriele Paolacci	2026	0 citations
A Word of Thanks Unknown	2026	0 citations
Brief Commentary: A Framework for Detecting AI Agents in Online Research Felipe M. Affonso	2026	0 citations
AI Companions Reduce Loneliness Julian De Freitas et al.	2025	51 citations
Ideation with Generative AI—in Consumer Research and Beyond Julian De Freitas et al.	2025	28 citations
The GenAI Future of Consumer Research Ming‐Hui Huang & Roland T. Rust	2025	26 citations
Collaborating with Generative AI in Consumer Culture Research Amber M. Epp & Ashlee Humphreys	2025	10 citations
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands Xinyue Zhou et al.	2025	8 citations
Quality Certifications Influence User-Generated Ratings M. R. Meister & Nicholas Reinholtz	2025	6 citations
The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses Leah Warfield Smith & Annika Abell	2025	5 citations
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice Michelle Daniels et al.	2025	4 citations
When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception Esther Uduehi et al.	2025	4 citations
How Algorithms Constrain Consumer Experience Ashok Kumar Kaliyamurthy & Hope Jensen Schau	2025	4 citations
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences Jenny G. Olson et al.	2025	4 citations
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice William Heyward Hampton & Christian Hildebrand	2025	4 citations
GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers? Bernd H. Schmitt	2025	4 citations

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