Journal of Advertising Research

The Advertising Research Foundation

AJG 3ABDC A

Recent paperssorted by most recent

Paper	Year	Citations
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking Logan Pant et al.	2026	0 citations
Consumer Responses to LGBTQ-Themed Advertising: A Computational Analysis of YouTube Comments Jia Li et al.	2026	0 citations
The 2026 JAR Research Priorities List: A Research Agenda for Advertising in the Age of AI Colin Campbell	2026	0 citations
When In-Feed Ads Carry a Location Tag: The Effectiveness of Local In-Feed Ads on Offline and Mobile Sales Sha Zhang & Yi‐Chun Ou	2026	0 citations
Consumer Engagement With AI-Powered Search Engines: Implications for the Future of Search Advertising Research and Practice Gabriel Garlough-Shah et al.	2026	0 citations
A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive? Tsz Hang Chu et al.	2026	0 citations
Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness Susanna S. Lee et al.	2026	0 citations
When Does Integrating Human Values in Brands’ Communications Lower Social Media Engagement? Helen Siuki et al.	2026	0 citations
Rethinking Expectancy Disconfirmation in Consumer Responses to AI-Generated Creative Content Małgorzata Karpińska-Krakowiak & Stefan F.; id_orcid 0000-0002-4291-7824 Bernritter	2026	0 citations
How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality Jin Sun et al.	2026	0 citations
Exploring Celebrity Capital Life Cycle’s Impact on Endorsement Effectiveness: How Stars Rise, Shine, and Fizzle for Familiar and Unfamiliar Brands Pretty Sharma et al.	2026	0 citations
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products Qiang Yang et al.	2026	0 citations
Extending Media Context Effects: Bidirectional Emotional Carryover Using Galvanic Skin Response Ed Hunt et al.	2026	0 citations
Can Health-Focused Advertising Help Employees Limit Their Use of Information and Communication Technologies and Support Work-Life Balance? The Role of Message Framing, Regulatory Focus, and Regulatory Fit in Promoting Boundary-Setting Intentions Ralf Terlutter et al.	2026	0 citations
Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don’t Believe Messages to “Buy Less” Matthew Pittman et al.	2026	0 citations
“Inner Child” Messaging, Perceived Authenticity, and Consumer Responses in Advertising Jano Jiménez-Barreto	2026	0 citations
Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces Arno De Caigny & Gudrun Roose	2026	0 citations
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands Rita Ngoc To et al.	2025	12 citations
Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration Wen Cui et al.	2025	11 citations
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising Sara Hanson et al.	2025	11 citations

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