arbiter
JournalsAccount

Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness

Susanna S. Lee et al.

Journal of Advertising Research2026https://doi.org/10.1080/00218499.2025.2593223article
AJG 3ABDC A
Weight
0.50

Abstract

No abstract available.

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1080/00218499.2025.2593223

Or copy a formatted citation

@article{susanna2026,
  title        = {{Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness}},
  author       = {Susanna S. Lee et al.},
  journal      = {Journal of Advertising Research},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/00218499.2025.2593223},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.