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Investigating the impact of brand value on the financial performance of the banking sector: empirical evidence

Jyoti Bery et al.

International Journal of Business Process Integration and Management2025https://doi.org/10.1504/ijbpim.2025.10069949article
AJG 1
Weight
0.50

What the paper says

This research investigates the impact of brand equity on the financial outcomes within the banking industry, highlighting the determinants that contribute to brand appeal and assessing the intermediary function of brand attitude in the nexus between brand appeal and financial outcomes. Utilising a descriptive and cross-sectional research methodology, data were acquired through a structured questionnaire employing adopted and modified metrics from previous investigations. The questionnaire included 35 scaled items to evaluate eight variables pertinent to brand perception and financial performance. A purposive sampling method was employed to select a sample of 384 bank customers. The results indicate that variables such as brand awareness, brand associations, brand quality, brand relevance, and brand loyalty significantly and positively affect brand likeability. Moreover, brand likeability positively and substantially influences both brand attitude and the financial performance of banking institutions. Additionally, brand attitude demonstrates a positive and significant impact on financial performance.

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Cite this paper

https://doi.org/https://doi.org/10.1504/ijbpim.2025.10069949

Or copy a formatted citation

@article{jyoti2025,
  title        = {{Investigating the impact of brand value on the financial performance of the banking sector: empirical evidence}},
  author       = {Jyoti Bery et al.},
  journal      = {International Journal of Business Process Integration and Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijbpim.2025.10069949},
}

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Investigating the impact of brand value on the financial performance of the banking sector: empirical evidence

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.