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The Case for Making Bold Bets in Uncertain Times

Adam Job et al.

MIT Sloan Management Review2026https://doi.org/10.63383/eybh1545article
FT50AJG 3ABDC A
Weight
0.50

What the paper says

Many leaders say it’s wise to hold back from making new investments or acquisitions during tumultuous times. They posit that significant risk-taking works only if you go into an uncertain period with momentum or with a healthy fallback cushion. A new analysis of data on 6,000 companies that experienced high-uncertainty events reveals that these common beliefs don’t align with actual outcomes. Learn three myths about risk-taking and how to make bold but well-informed business bets.

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https://doi.org/https://doi.org/10.63383/eybh1545

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@article{adam2026,
  title        = {{The Case for Making Bold Bets in Uncertain Times}},
  author       = {Adam Job et al.},
  journal      = {MIT Sloan Management Review},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.63383/eybh1545},
}

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The Case for Making Bold Bets in Uncertain Times

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.