Internal & External Factors Influencing Investment Decision-Making
H. Gayathri & S. Ganesan
What the paper says
The investment decision is always quite attractive. It offers investors the chance to make money and broaden their financial horizons. Additionally, making an investment decision requires considering several important factors, including your objectives, risk tolerance, and budgeting abilities. This study compiled a list of internal and external factors affecting investors' investment decisions and investments. The study examined how respondents select the investment avenue while the internal and external factors influence the investment decision. This research grouped the influencing factors into external and internal factors. For this purpose, a survey questionnaire was used to test the hypotheses. The population taken in this survey was individual investors of the selected district of Tamil Nadu, India. A total of 235 questionnaires were distributed; only 230 were received back, and 30 were not included in the analyses as they were incomplete. Hence, 200 questionnaires were used in the analyses. The factor analysis and ANOVA tests were applied to identify the factors administering the investment decisions. It is essential to understand which factor can play a role in the decision-making to make the most favourable financial decisions possible.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.00 × 0.4 = 0.00 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.