arbiter
JournalsAccount

Consumers’ perception of CSR motives in a post‐socialist society: The case of Serbia

Andrea Vuković et al.

Business Ethics, the Environment & Responsibility2020https://doi.org/10.1111/beer.12271article
AJG 2ABDC B
Weight
0.64

Abstract

Questionnaire‐based consumer research was conducted in Serbia, as a country in a long post‐socialist transition. The focus was on consumers’ opinions of benefits and attitudes which motivate companies to act in a socially responsible way. Analysis resulted in a division of CSR motives into two main clusters: cluster I—stakeholder and value‐driven motives, and cluster II—egoistic motives, performance, and market‐driven motives. The division obviously concerned motives which were the socialist legacy (endogenous motives in cluster I), and motives imported from open market economies (exogenous motives in cluster II). Consumers’ perceptions are significantly different for endogenous and exogenous CSR motives. Exogenous motives are perceived as principal companies’ motives to practice CSR, but there are no significant correlations between the perception of these motives and consumers’ purchase decisions. Endogenous, value, and stakeholder‐driven motives are perceived in a significantly lower degree as CSR motivators with highly divided consumers’ opinions and female consumers rating them significantly higher. Consumers’ purchase decisions are in a statistically significant positive correlation with attribution of endogenous, value, and stakeholders’ needs‐driven motives.

25 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1111/beer.12271

Or copy a formatted citation

@article{andrea2020,
  title        = {{Consumers’ perception of CSR motives in a post‐socialist society: The case of Serbia}},
  author       = {Andrea Vuković et al.},
  journal      = {Business Ethics, the Environment & Responsibility},
  year         = {2020},
  doi          = {https://doi.org/https://doi.org/10.1111/beer.12271},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Consumers’ perception of CSR motives in a post‐socialist society: The case of Serbia

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.64

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.73 × 0.4 = 0.29
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.