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Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance

Minjeong Ham & Jaeyoung Park

Computers in Human Behavior2026https://doi.org/10.1016/j.chb.2026.108930article
AJG 2ABDC A
Weight
0.50

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https://doi.org/https://doi.org/10.1016/j.chb.2026.108930

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@article{minjeong2026,
  title        = {{Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance}},
  author       = {Minjeong Ham & Jaeyoung Park},
  journal      = {Computers in Human Behavior},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.chb.2026.108930},
}

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Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.