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BYJU’S Survival at Stake: A Founder’s Dilemma

Avil Saldanha et al.

Asian Journal of Management Cases2025https://doi.org/10.1177/09728201251375709article
AJG 1ABDC C
Weight
0.50

What the paper says

The focus of this case is the survival challenges faced by BYJU’S due to mounting losses and financial mismanagement. This case discusses the strategic mistakes committed by BYJU’S, such as the acquisitions-based growth strategy and overspending on marketing. It also discusses operational mistakes such as low customer retention, security and privacy issues and the use of hard selling to fuel rapid growth. The primary focus of this case is the CEO’s dilemma in resolving the crisis. BYJU’S business model is discussed to provide students with an overview of the dynamics and challenges of the EdTech business and the company’s initiatives to enhance the robustness of its business model. An overview of prominent EdTech companies competing with BYJU’S in India is presented in the case to enable the students to understand the competitive scenario of the EdTech industry.

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https://doi.org/https://doi.org/10.1177/09728201251375709

Or copy a formatted citation

@article{avil2025,
  title        = {{BYJU’S Survival at Stake: A Founder’s Dilemma}},
  author       = {Avil Saldanha et al.},
  journal      = {Asian Journal of Management Cases},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/09728201251375709},
}

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BYJU’S Survival at Stake: A Founder’s Dilemma

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.