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Reassessment of Audience in Public Relations Industry: How Social Media Reshape Public Relations Measurements

Surin Chung & Harsh Taneja

Asia Pacific Public Relations Journal2016article
ABDC B
Weight
0.34

Abstract

The growing adoption of social media in PR practice has provided opportunities for newer audience measurements and contributed to cultivating newer conceptions of their audience. This study conducts a historical textual analysis of articles in PR Week US to establish the conception. The analysis maps the structural transformation of the field that has guided the PR industry’s reconceptualisation of their audiences from the quantity of media placements to the quantity and the quality of behavioural outcomes.

4 citations

Cite this paper

@article{surin2016,
  title        = {{Reassessment of Audience in Public Relations Industry: How Social Media Reshape Public Relations Measurements}},
  author       = {Surin Chung & Harsh Taneja},
  journal      = {Asia Pacific Public Relations Journal},
  year         = {2016},
}

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Reassessment of Audience in Public Relations Industry: How Social Media Reshape Public Relations Measurements

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.