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How environmental corporate social responsibility affects green product innovation in China high-pollution industry: The mediating role of green entrepreneurial orientation

Zhibin Tao

Innovation and Green Development2026https://doi.org/10.1016/j.igd.2026.100330article
ABDC B
Weight
0.50

Abstract

This study explores the relationship between environmental corporate social responsibility (ECSR) and green product innovation (GPI) in China high-pollution industries, focuses on the mediating role of three dimensions of green entrepreneurial orientation: innovativeness (IS), proactiveness (PS), and risk-taking (PG). Used 488 enterprises data in China's high-pollution industries and structural equation model method, empirical analysis results show that ECSR has a significant positive impact on GPI, IS, PS, and PG. IS, PS, and PG all have a significant positive impact on GPI. Mediation effects revealed that IS and PG play a mediating role in the influence of ECSR on GPI, but PS does not act as a mediator in this process. This study provides practical guidance for high-pollution industry enterprises in green transformation, addressing how to encourage and promote green entrepreneurial orientation under the guidance of the environmental corporate social responsibility principles, ultimately driving the practical significance of green product innovation.

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https://doi.org/https://doi.org/10.1016/j.igd.2026.100330

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@article{zhibin2026,
  title        = {{How environmental corporate social responsibility affects green product innovation in China high-pollution industry: The mediating role of green entrepreneurial orientation}},
  author       = {Zhibin Tao},
  journal      = {Innovation and Green Development},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.igd.2026.100330},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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