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Russia’s Private HealthCare Market: A Marketing Specialist’s Point of View

Evgeniya Alekseevna Tarasenko & M.M. Dvoriashina

Problems of Economic Transition2022https://doi.org/10.1080/10611991.2022.2113314article
ABDC B
Weight
0.26

What the paper says

This article analyzes the marketing innovations of private medical clinics as a significant internal driver of the transformation and development of Russia’s private health care market. The latter is manifested in the rapid spread of professional practices, new formats, business models, and value propositions. This directly affects the structure and volume of the nongovernmental health care services sector. Product innovations, which are the basis for the value propositions and positioning of medical clinics, form new segments in the private health care market. The author highlights market trends in innovative product categories: multiple products, highly specialized medical services and medical social care, the accessible-clinic format, anti-aging medicine, and painless dentistry with elements of gamification.

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Cite this paper

https://doi.org/https://doi.org/10.1080/10611991.2022.2113314

Or copy a formatted citation

@article{evgeniya2022,
  title        = {{Russia’s Private HealthCare Market: A Marketing Specialist’s Point of View}},
  author       = {Evgeniya Alekseevna Tarasenko & M.M. Dvoriashina},
  journal      = {Problems of Economic Transition},
  year         = {2022},
  doi          = {https://doi.org/https://doi.org/10.1080/10611991.2022.2113314},
}

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Russia’s Private HealthCare Market: A Marketing Specialist’s Point of View

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.