arbiter
JournalsPricingAccount

The moderating role of product involvement in virtual reality-enhanced online immersion: effects on internet consumer behaviour

Salma Ayari & Imène Ben Yahia

International Journal of Web Based Communities2025https://doi.org/10.1504/ijwbc.2025.147411article
ABDC C
Weight
0.50

What the paper says

Despite its importance, the mental imagery process has often been overlooked in research on internet user behaviour. This study explores the effects of immersion in a merchant website enhanced by virtual reality devices on mental imagery, as well as on the intention to buy and revisit. A quantitative study involving 350 internet users highlighted the impact of the immersive online experience on mental imagery and internet user responses. The study also examines the moderating effect of product involvement. The results of an experiment validate the hypotheses and provide valuable managerial recommendations. This research contributes significantly to both academics and professionals.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1504/ijwbc.2025.147411

Or copy a formatted citation

@article{salma2025,
  title        = {{The moderating role of product involvement in virtual reality-enhanced online immersion: effects on internet consumer behaviour}},
  author       = {Salma Ayari & Imène Ben Yahia},
  journal      = {International Journal of Web Based Communities},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijwbc.2025.147411},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

The moderating role of product involvement in virtual reality-enhanced online immersion: effects on internet consumer behaviour

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.