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Charaka Women’s Cooperative: Crafting Future and Rejuvenating Artisanal Talent Sustainably

Vinit Vijay Dani & Avadhanam Ramesh

Asian Journal of Management Cases2026https://doi.org/10.1177/09728201251404759article
AJG 1ABDC C
Weight
0.50

What the paper says

On 9 January 2024, Charaka’s CEO, Terence Peter, reflected on the organization’s growth and future direction after reading about a national handloom summit in Odisha. Charaka, a rural cooperative rooted in Gandhian principles, has enabled women’s self-help groups in Karnataka to preserve traditional handloom practices, recycle textiles and generate sustainable livelihoods. The enterprise reported revenues of $6.74 million in FY 2022–2023, a 44% increase, and employed 800 artisans across eight districts. Despite India’s rich handloom heritage, the sector faced significant challenges, including declining numbers of weavers, low wages and migration to urban jobs. Charaka attempted to counter these trends through fair wages, decentralized production and ten ‘DESI’ retail outlets that promoted handloom and natural dye products from across India. However, its labour-intensive processes, time-consuming training requirements and resistance to mechanization constrained scalability. Peter aimed to expand Charaka’s reach without compromising the cooperative’s core values of handmade, eco-friendly, community-based production. The case invites discussion on strategic growth options for Charaka within these operational and philosophical constraints.

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https://doi.org/https://doi.org/10.1177/09728201251404759

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@article{vinit2026,
  title        = {{Charaka Women’s Cooperative: Crafting Future and Rejuvenating Artisanal Talent Sustainably}},
  author       = {Vinit Vijay Dani & Avadhanam Ramesh},
  journal      = {Asian Journal of Management Cases},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/09728201251404759},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.