arbiter
JournalsPricingAccount

Attitude and intention to adopt FinTech services by Indian rural households

G. Suresh et al.

International Journal of Business Innovation and Research2026https://doi.org/10.1504/ijbir.2026.152078article
AJG 1
Weight
0.50

What the paper says

FinTech has been a game changer for many business players. Due to financial technology, there is a paradigm shift in how finance-oriented companies operate today. The study aims to identify the factors driving FinTech adoption amongst rural households. A questionnaire with five points Likert scale has been used for data collection. The technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) are used for this study. The study found that factors such as perceived trust, perceived usefulness and perceived risk have a major say in adopting FinTech services. The study is a breakthrough for FinTech companies in identifying factors that induce rural users to adopt FinTech. The study helps to improve the existing FinTech apps to attract and tap the rural segments by focusing on these aspects.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1504/ijbir.2026.152078

Or copy a formatted citation

@article{g.2026,
  title        = {{Attitude and intention to adopt FinTech services by Indian rural households}},
  author       = {G. Suresh et al.},
  journal      = {International Journal of Business Innovation and Research},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijbir.2026.152078},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Attitude and intention to adopt FinTech services by Indian rural households

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.