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Book review: Jayadevan P. K. 2021. How a Start-up Disrupted the Market and Created a Cult Following-Xiaomi

G Madhu & Pragya Bhawsar

Metamorphosis- A Journal of Management Research2025https://doi.org/10.1177/09726225241313008article
AJG 1
Weight
0.50

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https://doi.org/https://doi.org/10.1177/09726225241313008

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@article{g2025,
  title        = {{Book review: Jayadevan P. K. 2021. How a Start-up Disrupted the Market and Created a Cult Following-Xiaomi}},
  author       = {G Madhu & Pragya Bhawsar},
  journal      = {Metamorphosis- A Journal of Management Research},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/09726225241313008},
}

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Book review: Jayadevan P. K. 2021. How a Start-up Disrupted the Market and Created a Cult Following-Xiaomi

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.