Readers’ willingness to participate deeply in library smart reading promotion

What the paper says

Purpose Research on library smart reading promotion lacks the interpretation of the connotation and expression of readers’ willingness to participate deeply as well as in-depth research on the influencing factors of readers’ willingness to participate deeply. In this paper, we study the influence mechanism of multiple external factors on readers’ willingness to deeply participate in library smart reading promotion from the perspectives of technology, organization and environment, based on the TAM, SIPS model and TOE framework. Design/methodology/approach First, based on the review of relevant literature, this paper seeks the theoretical basis of the research with the guidance of the technology acceptance model, TOE framework and SIPS model. Then the grounded theory is used to dig out the five main categories of technical factors, environmental factors, organizational factors, readers’ perception and willingness to participate deeply, explore the constituent factors of the main categories and the mechanism of action between them, and we construct a model of factors affecting the readers’ willingness to participate deeply in the promotion of smart reading in libraries. In the quantitative research part, 466 valid questionnaires were collected and the structural equation model is used to verify the relationship between variables. Findings The study finds that: (1) in the process of readers’ deep participation in library smart reading promotion, technological factors (personalization, interactivity and integration), organizational factors (information quality and service quality) and environmental factors (interactive atmosphere) positively affect readers’ perceptions of smart reading promotion, with interactivity and interactive atmosphere having a more significant effect; (2) the degree of confirmation of expectations has a significant positive effect on readers’ perceived usefulness (3) Readers’ willingness to participate in depth includes three aspects: willingness to read, willingness to interact and willingness to share and readers’ perceived usefulness and perceived ease of use can significantly affect willingness to participate in depth. Research limitations/implications (1) In terms of research methodology, the questionnaire was distributed in a rather basic form, and there are limitations in the screening of the survey sample and the breadth of sample coverage. In order to understand the relationship between variables more comprehensively, future research could consider using longitudinal data and conducting longer-term observation and research on the same group of subjects to further validate the conclusions of this paper. (2) In terms of the survey subjects, this paper was selected as a group of library readers who have carried out smart reading promotion. Meanwhile, most of the respondents are young readers with higher education, and the sample range is limited. Practical implications This paper explores the various factors that affect users’ deep participation in smart reading promotion and provides theoretical and practical guidance for the library’s smart reading promotion work. Its research results help libraries improve the effectiveness of smart reading promotion activities from multiple aspects, such as technology, organization and environment, so as to create a better reading environment for all users. Social implications This paper’s discussion on readers’ willingness to participate deeply has great theoretical significance and practical value, which will help improve the overall quality of the nation, enhance the level of smart library services and promote the development of national reading. Originality/value This paper divides readers’ willingness to participate deeply in reading promotion into three variables: willingness to read, willingness to interact and willingness to share, expanding the connotation and extension of readers’ willingness to participate deeply in reading promotion. Secondly, based on the SIPS model and TOE framework, a model of influencing factors of readers’ willingness to participate deeply in library smart reading promotion is proposed, and the structural equation model method is used to test the hypothesis, verifying the feasibility of the model.