arbiter
JournalsPricingAccount

Strategic narratives for the senses: immersive stories as public diplomacy at the Osaka Expo 2025

Nicholas J. Cull

Place Branding and Public Diplomacy2026https://doi.org/10.1057/s41254-026-00430-yarticle
ABDC B
Weight
0.50

What the paper says

Abstract World expos are central events in the world of nation branding and public diplomacy. They provide a window on comparative practice and the state of our art of place branding and outreach through public diplomacy. An expo is especially interesting as a narrative form as it has the potential to communicate through multiple channels. This essay considers the narratives on display at the Osaka Expo of 2025 including (1) the narrative of expos as a genre; (2) the specific narrative of the host; (3) the narratives of individual exhibitors; and (4) the narratives which individual expo-goers built from their experience. The conclusion affirms the need for and value of the physical delivery of narrative experiences in a digital age.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1057/s41254-026-00430-y

Or copy a formatted citation

@article{nicholas2026,
  title        = {{Strategic narratives for the senses: immersive stories as public diplomacy at the Osaka Expo 2025}},
  author       = {Nicholas J. Cull},
  journal      = {Place Branding and Public Diplomacy},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1057/s41254-026-00430-y},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Strategic narratives for the senses: immersive stories as public diplomacy at the Osaka Expo 2025

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.