In a changing world, dominated by fierce competition, it is imperative that companies have the necessary agility to adapt to the market constraints where they operate, investing in frameworks that promote the achievement of planned results. There are many tools that can help managers in setting goals; however, one became very well-known because it helped large companies like Google to achieve success: OKR – objectives and key results. When compared to others, OKR is still little publicized and used, leaving open some questions that the authors intend to answer in this work. A case study was carried out in a Brazilian company using a qualitative methodology and interviews and document analysis that only defines goals.