The crowd is your ace: Playing FMCG’s internationalization game

@article{anja2026,
  title        = {{The crowd is your ace: Playing FMCG’s internationalization game}},
  author       = {Anja Tekic & Cha Min Nguen},
  journal      = {Business Horizons},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.bushor.2026.03.002},
}

TY  - JOUR
TI  - The crowd is your ace: Playing FMCG’s internationalization game
AU  - Tekic, Anja
AU  - Nguen, Cha Min
JO  - Business Horizons
PY  - 2026
ER  -

Anja Tekic & Cha Min Nguen (2026). The crowd is your ace: Playing FMCG’s internationalization game. *Business Horizons*. https://doi.org/https://doi.org/10.1016/j.bushor.2026.03.002

Anja Tekic & Cha Min Nguen. "The crowd is your ace: Playing FMCG’s internationalization game." *Business Horizons* (2026). https://doi.org/https://doi.org/10.1016/j.bushor.2026.03.002.

The crowd is your ace: Playing FMCG’s internationalization game
Anja Tekic & Cha Min Nguen · Business Horizons · 2026
https://doi.org/https://doi.org/10.1016/j.bushor.2026.03.002