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LEVERAGING BIG DATA ANALYTICS FOR SUPPLY CHAIN OPTIMIZATION IN THE FMCG SECTOR: A CASE STUDY APPROACH

K. Satyanarayan Reddy

International Journal of Business Intelligence Research (IJBIR)2025https://doi.org/10.34218/ijbir_03_01_001article
ABDC C
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0.50

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https://doi.org/https://doi.org/10.34218/ijbir_03_01_001

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@article{k.2025,
  title        = {{LEVERAGING BIG DATA ANALYTICS FOR SUPPLY CHAIN OPTIMIZATION IN THE FMCG SECTOR: A CASE STUDY APPROACH}},
  author       = {K. Satyanarayan Reddy},
  journal      = {International Journal of Business Intelligence Research (IJBIR)},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.34218/ijbir_03_01_001},
}

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LEVERAGING BIG DATA ANALYTICS FOR SUPPLY CHAIN OPTIMIZATION IN THE FMCG SECTOR: A CASE STUDY APPROACH

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.