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When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification, and Authenticity

Cassandra L. C. Troy et al.

Management Communication Quarterly2025https://doi.org/10.1177/08933189251321506article
AJG 2ABDC B
Weight
0.44

What the paper says

Stakeholders expect companies to speak out on contentious issues, but such advocacy risks backlash. While much prior research on corporate social advocacy (CSA) has focused on external stakeholders, companies must also consider how advocacy affects employees. Drawing on organizational identification theory, this study uses an experiment ( N = 256) to examine effects of an organization’s decision to engage in advocacy on employees’ attitudes and behavior intentions. We found that when employees agree with an employer decision to tackle a controversial social issue in the form of belief match and view it as authentic, this strengthens their relationship, ultimately resulting in positive outcomes for employers (e.g., loyalty) as well as for social movements (e.g., activism intentions).

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https://doi.org/https://doi.org/10.1177/08933189251321506

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@article{cassandra2025,
  title        = {{When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification, and Authenticity}},
  author       = {Cassandra L. C. Troy et al.},
  journal      = {Management Communication Quarterly},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/08933189251321506},
}

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When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification, and Authenticity

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Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.