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Perspectives from the Field Introduction: Fascinating Interviews with Non-Traditional Marketers

Cecilia Dones & Susan Smulyan

Advertising & Society Review2025https://doi.org/10.1353/asr.2025.a958005article
ABDC C
Weight
0.50

What the paper says

Abstract: The Perspectives from the Field section’s contributing editors introduce the article they curated for this issue: “ AI, Marketing Careers, and the Non-Traditional Path: Insights from Marc Guldimann on Tech, Design, and Data ,” “ AI, Marketing Careers, and the Non-Traditional Path: Insights from Jess Hall on Tech, Design, and Data ,” and “ AI, Marketing Careers, and the Non-Traditional Path: Insights from Michael Cohen on Tech, Design and Data .”

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https://doi.org/https://doi.org/10.1353/asr.2025.a958005

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@article{cecilia2025,
  title        = {{Perspectives from the Field Introduction: Fascinating Interviews with Non-Traditional Marketers}},
  author       = {Cecilia Dones & Susan Smulyan},
  journal      = {Advertising & Society Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1353/asr.2025.a958005},
}

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Perspectives from the Field Introduction: Fascinating Interviews with Non-Traditional Marketers

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.