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Book Review: A Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship Mike Zundel and Christian G Johnsen ZundelMikeJohnsenChristian G, A Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship, London: Sage, 2025, 120pp., ISBN: 9781529680065 (Paperback) £16.99, ISBN: 9781529680072 (Hardcover) £61.00.

Andrew Greenman

International Small Business Journal2026https://doi.org/10.1177/02662426261417642article
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@article{andrew2026,
  title        = {{Book Review: A Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship Mike Zundel and Christian G Johnsen ZundelMikeJohnsenChristian G, A Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship, London: Sage, 2025, 120pp., ISBN: 9781529680065 (Paperback) £16.99, ISBN: 9781529680072 (Hardcover) £61.00.}},
  author       = {Andrew Greenman},
  journal      = {International Small Business Journal},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/02662426261417642},
}

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Book Review: A Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship Mike Zundel and Christian G Johnsen ZundelMikeJohnsenChristian G, A Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship, London: Sage, 2025, 120pp., ISBN: 9781529680065 (Paperback) £16.99, ISBN: 9781529680072 (Hardcover) £61.00.

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0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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