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Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems

Ben Arfi Wissal et al.

Journal of Macromarketing2026https://doi.org/10.1177/02761467261436689article
AJG 2ABDC A
Weight
0.50

Abstract

This special issue of the Journal of Macromarketing investigates the transformative impact of digital technologies on marketing systems and broader societal outcomes, moving beyond the scope of firm-level innovation. The issue features three articles: one examining biodigital influencers in tourism; another analyzing data-driven patterns of global prosperity through the Legatum Prosperity Index; and a third exploring how market type moderates the relationship between privacy and customer welfare. Collectively, these contributions enrich macromarketing scholarship by employing interdisciplinary approaches and critically evaluating growth-centric assumptions. The editors advocate for future research in areas such as data governance, algorithmic ethics, and the far-reaching societal effects of technology-enabled marketing systems.

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https://doi.org/https://doi.org/10.1177/02761467261436689

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@article{ben2026,
  title        = {{Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems}},
  author       = {Ben Arfi Wissal et al.},
  journal      = {Journal of Macromarketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/02761467261436689},
}

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Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.