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Religious values and consumer behavior

Eric Y. Aglozo & Adam B. Cohen

Journal of Consumer Psychology2025https://doi.org/10.1002/jcpy.1464article
FT50AJG 4*ABDC A*
Weight
0.46

Abstract

Religion plays an important role in the lives of many individuals across the world, influencing various aspects of their lives. One area where the impact of religion is observed—but underexplored—is in consumer behavior. Research on the role of religion in consumer behavior is still developing, and we propose that focusing on religious values offers a promising direction for advancing this area of research. In this paper, we review existing research on values associated with religion and their influence on a wide range of consumer behavior, using Schwartz's values theory and the moral foundations theory as frameworks. But we also seek to build on these frameworks, and we conclude by suggesting potential avenues for future research on relationships between religious values and consumer behavior.

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https://doi.org/https://doi.org/10.1002/jcpy.1464

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@article{eric2025,
  title        = {{Religious values and consumer behavior}},
  author       = {Eric Y. Aglozo & Adam B. Cohen},
  journal      = {Journal of Consumer Psychology},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1002/jcpy.1464},
}

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Religious values and consumer behavior

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.37 × 0.4 = 0.15
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.