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Patience as a pathway to optimal consumer experience and behavior

Kate Sweeny

Journal of Consumer Psychology2026https://doi.org/10.1002/jcpy.70018article
FT50AJG 4*ABDC A*
Weight
0.37

Abstract

Patience has been a consistent source of interest and inspiration for generations of thinkers and writers. In this article, I delineate the tenets of a comprehensive framework for understanding patience, the process model of patience (Sweeny, Personality and Social Psychology Review , 2025, 29, 145), that positions impatience as a common and unpleasant emotion and patience as a targeted form of emotion regulation. I then outline potential applications of the model for consumer decisions, service experiences, and marketing contexts and close with practical recommendations to optimize consumer behavior in contexts where impatience is likely to arise.

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https://doi.org/https://doi.org/10.1002/jcpy.70018

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@article{kate2026,
  title        = {{Patience as a pathway to optimal consumer experience and behavior}},
  author       = {Kate Sweeny},
  journal      = {Journal of Consumer Psychology},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1002/jcpy.70018},
}

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Patience as a pathway to optimal consumer experience and behavior

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.