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Influence of the Economy on Political Decisions: The Case of Lula Da Silva’s Inaugural Speech in 2023

Rafael Barberá Gonzaléz & César García

Transformations in Business and Economics2025https://doi.org/10.15388/tibe.2025.24.2.25article
ABDC C
Weight
0.50

What the paper says

The main objective of this paper is to analyze how political discourse, with a strong economics and transformational approach, reaches different audiences. Specifically, we study Luiz Inácio Lula da Silva's speech at the National Congress on January 1, 2023, marking his inauguration as president of Brazil. The audiovisual content of the speech is used to investigate, through a codebook, the reality of the market environment in Brazil. The purpose is not only to analyze the competitiveness of political and economic discourse in an international context saturated with diverse messages but also to assess its contributions to the development of Brazilian society. The conclusions of this work confirm the research questions. On the one hand, Lula's discourse resonates more strongly with ideologically aligned audiences. On the other hand, he employs both verbal and nonverbal variables that help him reach the audience more efficiently.

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Cite this paper

https://doi.org/https://doi.org/10.15388/tibe.2025.24.2.25

Or copy a formatted citation

@article{rafael2025,
  title        = {{Influence of the Economy on Political Decisions: The Case of Lula Da Silva’s Inaugural Speech in 2023}},
  author       = {Rafael Barberá Gonzaléz & César García},
  journal      = {Transformations in Business and Economics},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.15388/tibe.2025.24.2.25},
}

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Influence of the Economy on Political Decisions: The Case of Lula Da Silva’s Inaugural Speech in 2023

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.