It has come to the attention of the publisher that the article's, Agnihotri A, Bhattacharya S, Sakka G (2025), “Theological values and political ideology of upper echelon and international marketing strategy: a conceptual framework”. International Marketing Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IMR-02-2025-0086 author missed to update the affiliation for the third author Georgia Sakka during the proof stage. The affiliation should read as “Assistant Professor at the University of Limassol, CIIM Business School, University of Limassol, Limassol, Cyprus and GNOSIS Mediterranean Institute for Management Science, University of Nicosia, Nicosia, Cyprus”. The publisher asks that affiliation be entered correctly at submission and confirmed at article proofing stage.