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“Take back control”: exploring the relationship between neoliberal inertia and far-right populism

John Davis et al.

Consumption, Markets and Culture2025https://doi.org/10.1080/10253866.2025.2519258article
AJG 2ABDC B
Weight
0.41

Abstract

This paper examines the connection between the persistent neoliberalism in today’s consumer culture and the rise of far-right politics, which offers a nationalistic alternative consumer society. Using Multimodal Critical Discourse Analysis (MCDA) to analyse materials from the 2016 European referendum campaigns, our findings show that Remain discourse reinforces neoliberal globalist and individualist narratives, while Leave discourse promotes the notion of an exclusionary nation-state as a community alternative. This political dynamic further entrenches existing capitalist power imbalances by juxtaposing neoliberal ideals of global market freedom with populist nationalism and xenophobia, limiting the exploration of progressive political alternatives. The emergence of far-right populism, despite its challenge neoliberal consumer culture, redirects anti-establishment sentiments away from progressive solutions and instead perpetuates capitalist ideology within a nationalist framework. In conclusion, we highlight that any progressive movement must not only critique neoliberal consumer culture but also confront the challenges posed by the growing far-right consumer society.

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https://doi.org/https://doi.org/10.1080/10253866.2025.2519258

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@article{john2025,
  title        = {{“Take back control”: exploring the relationship between neoliberal inertia and far-right populism}},
  author       = {John Davis et al.},
  journal      = {Consumption, Markets and Culture},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10253866.2025.2519258},
}

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“Take back control”: exploring the relationship between neoliberal inertia and far-right populism

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.