arbiter
JournalsPricingAccount

Reimagining Marketing Campaigns in Kuwait

Rashed Alhaimer et al.

International Journal of Business Intelligence Research (IJBIR)2025https://doi.org/10.4018/ijbir.388737article
ABDC C
Weight
0.50

What the paper says

The integration of digital technologies has significantly reshaped marketing campaigns in Kuwait, where digital tools increasingly supplement or replace traditional outreach. In this paper, the authors offer a theoretical exploration of how digital transformation impacts marketing across business, political, and governmental sectors. Using secondary data and existing literature, the authors examine how platforms like social media, artificial intelligence, and analytics systems enhance engagement, personalization, and campaign efficiency. These technologies contribute to business intelligence by supporting real-time interaction and data-driven decision-making. However, challenges such as technological integration, regulatory uncertainty, and cultural factors persist. The study concludes with insights and future research directions focused on intelligence-driven innovation.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.4018/ijbir.388737

Or copy a formatted citation

@article{rashed2025,
  title        = {{Reimagining Marketing Campaigns in Kuwait}},
  author       = {Rashed Alhaimer et al.},
  journal      = {International Journal of Business Intelligence Research (IJBIR)},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.4018/ijbir.388737},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Reimagining Marketing Campaigns in Kuwait

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.