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Revisiting strategic narrative through the world expo

Jian Wang

Place Branding and Public Diplomacy2026https://doi.org/10.1057/s41254-025-00420-6article
ABDC B
Weight
0.50

What the paper says

This essay reflects on the study of Expo Shanghai 2010 with an explanation of how the strategic narrative framework was defined and operationalized in the analysis. The discussion extends the work by clarifying the role of narrative in nation branding by examining why narratives matter and how they function in this case study. It also discusses two broader conceptual issues in applying narrative analysis to public diplomacy: the interplay between fictional and nonfictional modes of storytelling, and the coexistence of competition and convergence in global narrative spaces. The study underscores the analytical value of narrative as both a structure of meaning and a mode of persuasion in the practice of public diplomacy.

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https://doi.org/https://doi.org/10.1057/s41254-025-00420-6

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@article{jian2026,
  title        = {{Revisiting strategic narrative through the world expo}},
  author       = {Jian Wang},
  journal      = {Place Branding and Public Diplomacy},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1057/s41254-025-00420-6},
}

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Revisiting strategic narrative through the world expo

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.