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AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries

Surjadeep Dutta et al.

Journal of Information Technology Teaching Cases2025https://doi.org/10.1177/20438869251338322article
AJG 1
Weight
0.41

What the paper says

Artificial intelligence has undergone a significant transition, revolutionizing digital marketing with its innovative AI-based chatbot, which is poised to be a pivotal tool in brand communication and customer engagement. Every company provides powered chatbots for the Meta platform, including Facebook and Instagram, to facilitate real-time client engagement, automate customer care, and enhance the consumer experience. This case study examines the implementation of AI-powered chatbots in Meta marketing, emphasizing their impact on customer engagement, sales conversion, and brand loyalty. They are often highlighted by successful brand implementations and challenges faced and future trends anticipated in the development of chatbot-driven marketing strategies. The principal findings indicate that AI chatbots significantly improve response times, customer satisfaction, and marketing ROI, all resulting from the automation of repetitive jobs and the provision of a scalable solution for e-commerce enterprises. Nonetheless, ethical considerations, data privacy concerns, and the necessity of maintaining a human touch persist as significant hurdles. The study concludes with strategic advice for organizations aiming to integrate AI chatbots into their Meta marketing strategies within the e-commerce sector to enhance consumer engagement and experience.

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https://doi.org/https://doi.org/10.1177/20438869251338322

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@article{surjadeep2025,
  title        = {{AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries}},
  author       = {Surjadeep Dutta et al.},
  journal      = {Journal of Information Technology Teaching Cases},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/20438869251338322},
}

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AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.