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Media relations practices in Thailand: Expatriates’ views on differences from the West

Pavel Slutskiy

Asia Pacific Public Relations Journal2017article
ABDC B
Weight
0.34

Abstract

This paper examines the way media relations is practiced in Thailand, focusing on differences in how professionals work and how commonly held Thai practices deviate from the default standard of the West. The methodology involved a series of semi-structured in-depth expert interviews with expatriate professionals who work in PR in Thailand. They were asked to address the issues of media relations practices, media events management, online communication and social media, as well as relationships with clients.

1 citation

Cite this paper

@article{pavel2017,
  title        = {{Media relations practices in Thailand: Expatriates’ views on differences from the West}},
  author       = {Pavel Slutskiy},
  journal      = {Asia Pacific Public Relations Journal},
  year         = {2017},
}

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Media relations practices in Thailand: Expatriates’ views on differences from the West

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.