arbiter
JournalsPricingAccount

Is Exposure to Direct-to-Consumer Healthcare Service Advertising Linked to Trust in the Medical Profession?

Sung-Yeon Park et al.

Business and Professional Ethics Journal2026https://doi.org/10.5840/bpej2026219184article
AJG 1ABDC C
Weight
0.50

What the paper says

At the heart of the ethics debate regarding healthcare service advertising is the erosion of the trust bestowed upon physicians by patients and society at large. However, no study has empirically examined the relationship between advertising and trust in the medical profession. The current study addresses this gap using a survey of adults in a U.S. state. Contrary to some ethicists’ assertions, exposure to healthcare service advertisements resulted in higher trust via a more positive attitude toward healthcare service advertising. At the same time, exposure to healthcare service advertisements was related to lower trust via a more positive attitude toward physicians who advertise: The more advertisements consumers saw, the more they liked physicians who advertised, resulting in lower trust in the medical profession. The ethics of healthcare service advertising should be understood in a broader context of access to healthcare and patient-provider relationships.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.5840/bpej2026219184

Or copy a formatted citation

@article{sung-yeon2026,
  title        = {{Is Exposure to Direct-to-Consumer Healthcare Service Advertising Linked to Trust in the Medical Profession?}},
  author       = {Sung-Yeon Park et al.},
  journal      = {Business and Professional Ethics Journal},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.5840/bpej2026219184},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Is Exposure to Direct-to-Consumer Healthcare Service Advertising Linked to Trust in the Medical Profession?

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.