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Developing a hospital Web site as a marketing tool: a case study.

Tobias Widmer

Marketing Health Services1990article
ABDC C
Weight
0.26

What the paper says

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

6 citations

Cite this paper

@article{tobias1990,
  title        = {{Developing a hospital Web site as a marketing tool: a case study.}},
  author       = {Tobias Widmer},
  journal      = {Marketing Health Services},
  year         = {1990},
}

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Developing a hospital Web site as a marketing tool: a case study.

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.