ENVIRONMENTAL CONCERN AND ATTITUDE: THE MEDIATING ROLE OF ENVIRONMENTAL KNOWLEDGE
Nágela Bianca do Prado et al.
What the paper says
ABSTRACT This article analyzes the influence of environmental concern and environmental knowledge on environmental attitude among green beauty product consumers, considering the mediation role of environmental knowledge in the relationship between environmental concern and environmental attitude. Primary data were collected in 2023 from a sample of 500 South African consumers and analyzed using structural equation modeling. Results confirmed the positive influence of consumer-perceived ethicality and self-transcendence on environmental concerns. Findings are also positive regarding the influence of environmental concern on environmental knowledge and attitude. Environmental knowledge has positive and direct effects on environmental attitude, while it also partially mediates the relationship between environmental concern and attitude. However, green beauty product awareness and trust do not influence environmental concerns. This research provides a novel perspective on environmental attitudes among green beauty product consumers, utilizing a robust sample and analytical approach to enhance the reliability and validity of the findings.
1 citation
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.16 × 0.4 = 0.06 |
| M · momentum | 0.53 × 0.15 = 0.08 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.