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What drives customers to engage with social commerce: a systematic review and factor derivation approach

Abdelsalam Busalim & Shahla Asadi

Information Systems and e-Business Management2025https://doi.org/10.1007/s10257-025-00700-xreview
AJG 2ABDC B
Weight
0.52

Abstract

Social commerce (s-commerce), as a new form of e-commerce, has transformed customer behavior with the rise of social networking sites (SNSs). This development has created new opportunities for online businesses seeking to establish customer-centric operations and leverage the power of SNSs by implementing effective customer engagement strategies for a competitive advantage. However, limited effort has been devoted to evaluating the current state of research in this area and consolidating the factors that drive individuals to engage in s-commerce. Therefore, this study conducted a Systemic Literature Review (SLR) to explore existing research on s-commerce and customer engagement, employing a factor derivation approach to identify and categorise the most prominent engagement factors. The findings classify these factors into three key dimensions: social, technological, and motivational. By offering a comprehensive theoretical framework, this study contributes to advancing empirical research and deepening our understanding of the mechanisms that stimulate customer engagement within the s-commerce landscape.

7 citations

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https://doi.org/https://doi.org/10.1007/s10257-025-00700-x

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@article{abdelsalam2025,
  title        = {{What drives customers to engage with social commerce: a systematic review and factor derivation approach}},
  author       = {Abdelsalam Busalim & Shahla Asadi},
  journal      = {Information Systems and e-Business Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s10257-025-00700-x},
}

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What drives customers to engage with social commerce: a systematic review and factor derivation approach

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Evidence weight

0.52

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.47 × 0.4 = 0.19
M · momentum0.68 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.