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Winner-take-all in International Markets? Performance Persistence of Social Platforms

Yang Yang et al.

Management and Organization Review2026https://doi.org/10.1017/mor.2025.10113article
AJG 3ABDC A
Weight
0.37

Abstract

Strategy research has long linked sustained competitive advantage to barriers to imitation. We highlight network effects as an alternative mechanism and adopt a geotemporal perspective to theorize how firms sustain advantage as it unfolds over time in international markets. Our study examines this question through the performance persistence of social platforms, focusing on how institutional and demand-side conditions shape the sustainability of platforms’ competitive advantages. We propose that intellectual property rights protection may restrict the degree of freedom in information dissemination, dampening the role of network effects in sustaining superior performance, whilst demand heterogeneity may enhance the value of sizable network membership for information consumption. Evidence from a cross-country dataset of platforms supports these predictions. These findings enrich our understanding of how geographic variations shape the endurance of a platform’s competitive advantage over time, offering implications for both global strategy and platform governance.

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https://doi.org/https://doi.org/10.1017/mor.2025.10113

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@article{yang2026,
  title        = {{Winner-take-all in International Markets? Performance Persistence of Social Platforms}},
  author       = {Yang Yang et al.},
  journal      = {Management and Organization Review},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1017/mor.2025.10113},
}

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Winner-take-all in International Markets? Performance Persistence of Social Platforms

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.