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Simulation-based business model innovation process for business-to-business contexts

Christoph Ksouri-Gerwien & Jens Poeppelbuss

Journal of Business Models2024https://doi.org/10.54337/jbm.v12i1.8407article
AJG 1ABDC C
Weight
0.46

What the paper says

Innovating service-oriented business models in industrial business-to-business (B2B) contexts presents a complex and risky endeavor. Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and experimentation in business model innovation (BMI). However, knowledge of how to best utilise SD in BMI is scarce. Therefore, our research objective was to develop a new simulation-based approach for BMI, particularly for B2B contexts. We conducted a two-and-a-half-year action design research study with two industrial firms, Alpha (start-up) and Beta (incumbent firm). We developed and simulated new service-oriented business models as part of the two BMI teams. Our study resulted in the simulation-based BMI process containing phases, tools/techniques, and goals. Our findings demonstrate that SD, as a dynamic and visual modelling language, facilitates collaborative and cognitive activities during BMI, such as communication, design, evaluation, and decision-making.

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https://doi.org/https://doi.org/10.54337/jbm.v12i1.8407

Or copy a formatted citation

@article{christoph2024,
  title        = {{Simulation-based business model innovation process for business-to-business contexts}},
  author       = {Christoph Ksouri-Gerwien & Jens Poeppelbuss},
  journal      = {Journal of Business Models},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.54337/jbm.v12i1.8407},
}

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Simulation-based business model innovation process for business-to-business contexts

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.36 × 0.4 = 0.14
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.