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Creating Multi-stakeholder Value Through Carnival Museum Integration: Economic and Social Impact on Tourism Microenterprises in Colombia

MARIO ALBERTO DE LA PUENTE et al.

Journal of Creating Value2026https://doi.org/10.1177/23949643261422795article
AJG 1ABDC C
Weight
0.50

What the paper says

This study analyses how carnival museum integration affects multi-stakeholder value creation in tourism microenterprises in Barranquilla, Colombia. Examining 52 enterprises partnering with the Carnival Museum (2021–2023), we tested four hypotheses addressing enterprise financial value, tourist experiential value, museum institutional value and community cultural value. Three value creation models emerged: cultural immersion (85.3 per cent integration), mixed cultural (64.7 per cent) and traditional tourism (34.8 per cent). Results supported all hypotheses. Cultural immersion enterprises achieved 79.2 per cent success rates and $5,840 average revenue, delivered superior tourist experiences (4.62 satisfaction, 4.53 knowledge gain), generated greater museum value (869 annual visits) and stronger community identity reinforcement (4.47 ratings). Museum visit frequency emerged as the strongest financial predictor ( β = 0.428, p < .001). Robustness checks, including propensity score matching, fixed-effects analysis and instrumental variables, provided evidence consistent with a causal interpretation. Findings demonstrate that authentic carnival museum integration creates concurrent value across multiple stakeholder groups.

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https://doi.org/https://doi.org/10.1177/23949643261422795

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@article{mario2026,
  title        = {{Creating Multi-stakeholder Value Through Carnival Museum Integration: Economic and Social Impact on Tourism Microenterprises in Colombia}},
  author       = {MARIO ALBERTO DE LA PUENTE et al.},
  journal      = {Journal of Creating Value},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/23949643261422795},
}

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Creating Multi-stakeholder Value Through Carnival Museum Integration: Economic and Social Impact on Tourism Microenterprises in Colombia

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.