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Between self-orientalism and strategic self-image: Navigating discourse from ASEAN tourism videos

Xiaotong Liu

Tourist Studies2025https://doi.org/10.1177/14687976251368423article
AJG 1ABDC B
Weight
0.48

What the paper says

This study investigates the dynamics of tourism representation, with a particular focus on self-orientalism, the pervasive influence of Western narratives, and the emergence of strategic self-representation. Using audio-visual discourse analysis, the study analyzes ASEAN tourism videos from 2014 to 2023 to explore how these media artifacts either reflect practices of (self)-orientalism or demonstrate strategic self-representation within a postcolonial context. The findings show that while (self)-orientalism reveals the persistent influence of Western discourse on Asian identities, the evolving narratives in recent promotional videos illustrate a motivated strategy for more autonomous and diverse self-representation. This research highlights the ongoing influence of Western discourse while emphasizing the emerging trend toward more autonomous self-representation in promotional media.

5 citations

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https://doi.org/https://doi.org/10.1177/14687976251368423

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@article{xiaotong2025,
  title        = {{Between self-orientalism and strategic self-image: Navigating discourse from ASEAN tourism videos}},
  author       = {Xiaotong Liu},
  journal      = {Tourist Studies},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/14687976251368423},
}

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Between self-orientalism and strategic self-image: Navigating discourse from ASEAN tourism videos

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Evidence weight

0.48

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.41 × 0.4 = 0.16
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.