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Determinants of Gen Z OTT Preferences and Satisfaction: An Econometric Analysis

Ritika Rao Veerisetti

The IUP Journal of Applied Economics (previously ICFAI)2025https://doi.org/10.71329/iupjae/2025.24.4.56-92article
ABDC C
Weight
0.50

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https://doi.org/https://doi.org/10.71329/iupjae/2025.24.4.56-92

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@article{ritika2025,
  title        = {{Determinants of Gen Z OTT Preferences and Satisfaction: An Econometric Analysis}},
  author       = {Ritika Rao Veerisetti},
  journal      = {The IUP Journal of Applied Economics (previously ICFAI)},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.71329/iupjae/2025.24.4.56-92},
}

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Determinants of Gen Z OTT Preferences and Satisfaction: An Econometric Analysis

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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