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The platformisation of consumer culture in and through football: resisting commodification?

Renan Petersen‐Wagner & Jan André Lee Ludvigsen

Consumption, Markets and Culture2025https://doi.org/10.1080/10253866.2025.2555267article
AJG 2ABDC B
Weight
0.37

What the paper says

This paper advances an understanding of the platformisation of society through the prism of global football. With an analysis of four continental club competitions’ presence on Instagram and Facebook, this article seeks to question expressions of algorithmic consumer culture. Particularly, the article explores how users’ (dis)engagement with branded content on the relevant platforms speaks to processes of ‘algorithmic resistance’ but simultaneously can be contextualised by football supporters’ historically significant resistive practices in opposition to ‘modern football’s’ commercial rationalities. By arguing that platformisation processes occur ‘in’ and ‘through’ football, this article contributes towards an understanding of platforms’ (1) distinct, penetrative reach in football, and (2) responsive, everyday resistance practices in form of non-engagement with branded content, which could be seen to express football’s commercial rationalities. The article, hence, brings forward debates relevant to consumer and popular culture, platforms and, broadly, power-resistance in platform societies.

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Cite this paper

https://doi.org/https://doi.org/10.1080/10253866.2025.2555267

Or copy a formatted citation

@article{renan2025,
  title        = {{The platformisation of consumer culture in and through football: resisting commodification?}},
  author       = {Renan Petersen‐Wagner & Jan André Lee Ludvigsen},
  journal      = {Consumption, Markets and Culture},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10253866.2025.2555267},
}

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The platformisation of consumer culture in and through football: resisting commodification?

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.