Abstract: We examined how reactions to the Relative Percentile Method (RPM, a social comparative method) and the Graphic Rating Scale (GRS, an absolute performance rating method) influenced ratee feedback reactions, including perceptions of accuracy, fairness, clarity, self-awareness, and their intentions to use the feedback. We recruited 311 participants online and randomly assigned them to receive either social-comparative or absolute performance feedback in an exercise where they were asked to take on the role of an employee receiving feedback. Participants acting as ratees who received social-comparative feedback via the RPM reported significantly greater self-awareness and intention to use the feedback than ratees who received absolute feedback via the GRS. The implications and future directions are discussed.