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Sourcing and bundling decisions for complementary products in the presence of supply disruption

M. Hemmati et al.

Journal of Management Analytics2025https://doi.org/10.1080/23270012.2025.2455554article
AJG 2ABDC B
Weight
0.46

Abstract

Effective mitigation of supply disruption is a crucial issue for many retailers. Although prior studies of supply disruption mainly focused on the sale of a single product, the bundling of products is one of the important marketing tools that significantly impact businesses’ profitability. In this study, we investigate a retailer who uses a dual-sourcing strategy for complementary products. The problem is formulated under different selling strategies, i.e., separate selling, pure bundling, and mixed bundling. In each strategy, the concavity of the objective function is explored, and a solution algorithm is proposed. The results show that pure bundling is more sensitive to supply disruption than mixed bundling and separate selling. Actually, under pure bundling, the retailer transfers its sourcing strategy from dual to single sourcing even under a low probability of supply disruption. Furthermore, when bundle price elasticity is high, separate selling outperforms bundling and mixed bundling.

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https://doi.org/https://doi.org/10.1080/23270012.2025.2455554

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@article{m.2025,
  title        = {{Sourcing and bundling decisions for complementary products in the presence of supply disruption}},
  author       = {M. Hemmati et al.},
  journal      = {Journal of Management Analytics},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/23270012.2025.2455554},
}

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.37 × 0.4 = 0.15
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.