China’s wine market: Recent shocks, long-term prospects
Kym Anderson
What the paper says
Abstract China was one of the world's most important areas of growth in wine demand in the 2010s, accounting for 7% of the world's wine consumption and 8% of its value of wine imports by 2017. But China's per capita wine consumption peaked in the mid-2010s, and its wine imports have more than halved since then. As well, the sources of China's imports of wine have fluctuated considerably over the past two decades, making this a risky market for wine exporters. Certainly, the COVID-19 disruption played a role, but between 2019 and 2022, the fall in sales was considerably larger for wine (47%) than for spirits (17%) and beer (9%), such that wine's share of alcohol consumption in China fell by two-fifths over those 3 years alone. The article examines the reasons behind the dramatic gyrations in this globally important market and their impact on wine-exporting countries, and speculates on future trends.
1 citation
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.16 × 0.4 = 0.06 |
| M · momentum | 0.53 × 0.15 = 0.08 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.