arbiter
JournalsPricingAccount

Price Discount Depth Effect on Perceived Value of Hedonic and Utilitarian Services: A Congruity Theory Approach

Kalender Özcan Atılgan & Ali Kara

Journal of Euromarketing2015https://doi.org/10.9768/0024.04.201article
ABDC C
Weight
0.42

What the paper says

No abstract available.

2 citations

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.9768/0024.04.201

Or copy a formatted citation

@article{kalender2015,
  title        = {{Price Discount Depth Effect on Perceived Value of Hedonic and Utilitarian Services: A Congruity Theory Approach}},
  author       = {Kalender Özcan Atılgan & Ali Kara},
  journal      = {Journal of Euromarketing},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.9768/0024.04.201},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Price Discount Depth Effect on Perceived Value of Hedonic and Utilitarian Services: A Congruity Theory Approach

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.42

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.42 × 0.4 = 0.17
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.